Accor, a leading global hospitality group, is accelerating its growth in Asia with the signing of 27 new hotel agreements, adding 8,117 rooms to its portfolio across the region. This significant expansion underscores Accor’s commitment to catering to the diverse needs of traveler’s in Asia, a dynamic and rapidly growing market.
A Diverse Portfolio for Diverse Needs
Accor’s strategy in Asia is anchored in its premium, midscale, and economy (PM&E) segments, with well-established brands like Novotel and ibis continuing to adapt and thrive. The premium segment is witnessing a surge in popularity, driven by brands such as Pullman and Mövenpick, which are carving a niche for themselves in this burgeoning market.
The group’s portfolio also includes conversion-friendly brands like Mercure, Handwritten Collection, and ibis Styles. These brands are particularly attractive in Asia due to their potential to rapidly transform independent hotels into part of the Accor network, offering significant growth opportunities through conversions.
In the luxury and lifestyle (L&L) segments, Accor boasts renowned brands like Raffles, Fairmont, and Sofitel, alongside lifestyle brands such as Mondrian and SO/ under the Ennismore umbrella. These brands are expanding their presence across Asia, catering to discerning travellers seeking unique and unforgettable experiences.
Key Markets and Strategic Developments
- Singapore: Accor is strengthening its presence in Singapore with the addition of three new hotels, including Asia’s largest Mövenpick, the first Mövenpick Living in Singapore, and the Hotel D’Art Singapore – Handwritten Collection.
- India: The signing of Pullman Varanasi marks a significant milestone, as it will be Accor’s first hotel in one of the world’s oldest and most culturally rich cities. This development is part of Accor’s broader strategy to expand its footprint in India, a market with immense growth potential.
- Indonesia: Accor continues to solidify its position in Indonesia with new properties like the Kapuk Hills Hotel Jakarta – Handwritten Collection and Novotel Medan.
- Vietnam: Vietnam is witnessing significant growth, with ten new signings, including the Sofitel Sapa Hotel & Residences and the innovative extended stay concept, Grand Mercure Living Saigon Riverside.
- Japan: Accor is making strides in Japan with the announcement of Raffles Hotels & Resorts’ entry into Tokyo and the addition of Pullman Tokyo Ginza.
With a robust pipeline of over 239 hotels in development, Accor is well-positioned to meet the evolving needs of travellers in Asia, offering a diverse range of brand experiences.
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