A vibrant community event was held in a small Hokkaido town this weekend, bringing locals and visitors together to celebrate the region’s unique seasonal specialties. From freshly harvested produce to handmade delicacies, the gathering highlighted the flavors and traditions that define Hokkaido’s changing seasons.
The event featured stalls lined with autumn vegetables, seafood, dairy products, and locally crafted sweets. Farmers and artisans proudly presented their goods, offering free tastings and sharing stories behind their harvests. Visitors could enjoy everything from buttery Hokkaido corn and pumpkins to fresh salmon and scallops, while dairies showcased their creamy cheeses and ice cream.
Alongside food, there were cultural performances, including traditional folk music and dance, adding festive energy to the atmosphere. Cooking demonstrations by local chefs drew crowds eager to learn new recipes using regional ingredients. Families with children took part in hands-on workshops, such as butter-making and vegetable carving.
Organizers said the goal was not only to boost tourism but also to strengthen ties between producers and consumers. “We want people to appreciate the richness of Hokkaido’s seasonal ingredients and understand the hard work behind them,” said one official.
The event successfully promoted the town’s identity as a hub of fresh and authentic flavors while supporting local businesses. With its mix of food, culture, and community, the celebration offered a warm reminder of why Hokkaido remains one of Japan’s most beloved culinary destinations.
Source:https://www3.nhk.or.jp/nhkworld/en/news/20250930_08/

