The scenic Wakasa region of Fukui Prefecture, known for its pristine coastline, fresh seafood, and cultural heritage, is undergoing a quiet transformation. In recent months, luxury accommodations have begun appearing across the area, aiming to attract affluent domestic and international tourists seeking exclusive experiences.
Traditionally a destination for local travelers and history enthusiasts, Wakasa is now positioning itself as a premium getaway. Boutique villas, high-end ryokan with private hot springs, and oceanfront resorts are being developed, offering bespoke services such as curated dining experiences, wellness retreats, and guided cultural tours.
Officials and tourism operators see this as a strategic move to diversify Fukui’s economy and compete with established luxury destinations such as Hakone, Kyoto, and Okinawa. With international travel bouncing back strongly in 2025, the region hopes to capture a share of high-spending tourists from Asia, Europe, and North America.
“Wakasa offers a unique blend of natural beauty, heritage, and cuisine. By introducing world-class hospitality, we aim to showcase the best of Fukui to a global audience,” a local tourism official said.
The region is also leveraging its reputation as the “kitchen of the Wakasa Kaido,” historically supplying fresh seafood to the Imperial Court in Kyoto. Many of the new accommodations highlight this heritage through gourmet menus featuring Wakasa fugu (pufferfish), Echizen crab, and seasonal mountain delicacies.
Beyond luxury stays, investment is also being directed toward experiences such as private temple visits, traditional craft workshops, and exclusive fishing or sailing tours along the Wakasa Bay.
Local leaders hope that these developments will not only draw wealthy travelers but also create jobs, boost cultural preservation, and encourage sustainable tourism practices.
With Fukui set to open the Hokuriku Shinkansen extension in 2026, connectivity to the Wakasa region will further improve, adding momentum to its ambitions of becoming a hidden gem in Japan’s luxury travel map.
Source:https://japannews.yomiuri.co.jp/features/travel-spots/20250927-283056/
