Japan’s beloved pop culture powerhouse Sanrio, best known globally for iconic characters like Hello Kitty, My Melody, and Cinnamoroll, is set to open a brand-new museum this April, offering fans an immersive journey into the company’s colorful universe.
The new Sanrio Museum aims to celebrate the brand’s rich legacy, creative philosophy, and global cultural impact that spans more than six decades. Designed as an interactive and family-friendly space, the museum will showcase the evolution of Sanrio’s characters through original sketches, rare merchandise, digital exhibits, and storytelling installations.
According to Sanrio, the museum is not just about nostalgia it is intended to reflect how its characters continue to influence fashion, design, entertainment, and youth culture across generations. Visitors can expect themed zones dedicated to different characters, behind-the-scenes insights into character creation, and rotating exhibitions highlighting collaborations with artists and brands from around the world.
The museum will also feature exclusive merchandise available only on-site, along with cafes and photo-friendly spaces designed to appeal to both longtime fans and first-time visitors. Special workshops and seasonal events are planned to encourage creativity and interaction, particularly among children and young creators.
Sanrio’s decision to open the museum comes as Japanese pop culture continues to attract strong global interest, with character-driven brands playing a major role in tourism and soft power. The company hopes the museum will become a must-visit destination for both domestic and international visitors.
With its April opening, the Sanrio Museum is expected to further strengthen the brand’s emotional connection with fans while reaffirming its position as one of Japan’s most influential pop culture icons.
Originally written by:NHK World Japan
Link to the article: https://www3.nhk.or.jp/nhkworld/en/news/20260107_21/
