Originally written by: MAHO NAMBU
Link to the article:https://www.japantimes.co.jp/news/2026/03/23/japan/toilet-paper-panic/
Japan is urging calm among its citizens as fears linked to escalating tensions in the Middle East particularly the conflict involving Iran have sparked a fresh wave of panic buying, with toilet paper once again at the center of public anxiety.
Recent developments in the region, including concerns over disruptions to oil supplies through key routes like the Strait of Hormuz, have heightened uncertainty in Japan, a country heavily dependent on Middle Eastern energy imports. This has triggered memories of past crises, prompting some consumers to begin stockpiling essential household items.
However, Japanese authorities and industry groups have stepped in quickly to dispel rumors of any shortage. Officials have emphasized that toilet paper production in Japan relies largely on domestically sourced recycled paper and pulp, making it largely unaffected by geopolitical tensions in the Middle East.
The Ministry of Economy, Trade and Industry has reassured the public that supply chains remain stable and that there is no need for hoarding. Manufacturers have also confirmed that production and distribution are operating normally, with sufficient inventory available nationwide.
Despite these reassurances, the rush to stockpile highlights a recurring pattern in Japan. Toilet paper has historically become a symbol of security during times of crisis from the 1970s oil shock to the 2011 earthquake and even the COVID-19 pandemic. In many cases, shortages were not caused by supply issues, but by sudden spikes in consumer demand driven by fear and misinformation.
Experts suggest that such behavior is rooted in psychological responses rather than actual necessity. Everyday essentials like toilet paper, which are non-perishable and universally needed, often become the first items people rush to secure during uncertain times.
To prevent unnecessary shortages, authorities are continuing public awareness campaigns, urging citizens to make purchasing decisions based on facts rather than rumors. The government has also taken broader steps to stabilize the situation, including releasing strategic oil reserves and introducing measures to control rising fuel prices.
For now, officials stress that there is no risk of toilet paper running out unless panic buying itself creates the very shortage people fear.
