Originally written and link: https://thelogicalindian.com/hally-war-wins-padma-shri-2026-for-50-years-of-growing-meghalayas-living-root-bridges/
Shillong is fast transforming into one of India’s most vibrant entertainment destinations, recording a 213 per cent surge in live events, according to a recent industry report. Known for its deep-rooted music culture and scenic charm, the Meghalaya capital is now witnessing an unprecedented rise in concerts, gigs, comedy shows, and cultural performances.
The sharp growth highlights Shillong’s evolution from a niche music hub to a mainstream live entertainment hotspot. The city’s strong legacy of rock and independent music, coupled with a young and enthusiastic audience, has made it an attractive destination for artists, event organisers, and touring productions. From intimate café gigs to large-scale open-air concerts, venues across the city are seeing increased activity throughout the year.
Industry experts attribute this rise to multiple factors, including improved event infrastructure, better connectivity, and growing interest from national and international performers. Digital ticketing platforms and social media promotion have also played a key role in expanding reach and drawing audiences from neighbouring states and beyond.
Local businesses are benefiting as well, with hotels, cafés, restaurants, and transport services witnessing higher footfall during event weekends. The live events boom is not only boosting Shillong’s creative economy but also strengthening its position as a cultural tourism destination in the Northeast.
The report suggests that if supported by sustained investment and policy backing, Shillong could emerge as a major live entertainment circuit alongside established metros. As music and live performances continue to define the city’s identity, Shillong’s rise signals a broader shift in India’s entertainment landscape one where regional cultural hubs are taking centre stage.
