Tokyo Man Finds Lucrative Niche as ‘Do-Nothing’ Friend

Tokyo, Japan – In a unique twist on the gig economy, a Tokyo man has carved out a successful career as a “do-nothing” friend. Shoji Morimoto, 40, has found a niche market by renting himself out for companionship without any expectation of real friendship.

◀

▶

For a fee of $100 per 2-3 hour session, Morimoto offers his clients a simple, low-engagement form of companionship. His services range from silent sitting to accompanying clients on walks or even observing them as they engage in unusual activities.

Since starting his business in 2018, Morimoto has attracted over 1,000 clients, both locals and foreigners. His services have proven particularly popular in Japan, where social withdrawal, or Hikikomori syndrome, is a growing public health concern.

In early 2024, Morimoto expanded his offerings with a new service called “People who don’t rent anything.” This allows clients to request a companion for specific tasks like shopping or video gaming without paying a fee. Instead, clients only cover Morimoto’s travel and meal expenses.

While his job may seem unusual to many, Morimoto enjoys the work and appreciates the low-stress nature of his role. He finds satisfaction in providing companionship to those who may feel isolated or lonely.