As accommodation prices continue to rise and budget travel gains momentum in Japan, convenience store giant Lawson Inc is stepping in with a creative solution: allowing travelers to spend the night in their vehicles at select store parking lots.
Starting July 14, Lawson will begin a trial service across six outlets in Chiba Prefecture, offering overnight parking spots specifically for people sleeping in their vehicles. The pilot program will run until June next year, and if successful, will expand nationwide.
The service, priced between 2,500 yen to 3,000 yen per night, aims to cater to the growing number of recreational vehicle (RV) users and cost-conscious travelers. Bookings can be made in advance through the RV-Park.jp website, managed by the Japan Recreational Vehicle Association. Payments will be accepted via credit card.
The designated parking areas will be available for use from 6:00 p.m. to 9:00 a.m. the following morning. Each participating Lawson store will ensure 24/7 access to its amenities, including food, drinks, and restrooms—making it a convenient and secure stopover for travelers on the move.
“There simply aren’t enough places for people to stay overnight in their vehicles, even as more people opt for budget-friendly road trips and RV lifestyles,” a Lawson official explained. “Unlike other facilities like roadside stations or public baths, our stores remain open around the clock, which adds a level of comfort and safety for travelers. There’s always a staff member present.”
The initiative is expected to appeal particularly to young travelers and digital nomads, who are increasingly embracing flexible travel lifestyles while seeking affordable alternatives to traditional hotels or inns.
Lawson’s new offering aligns with a broader trend in Japan’s domestic tourism sector, where self-guided travel, vehicle-based touring, and glamping have seen a rise in popularity post-pandemic. The convenience store chain’s involvement may also mark a turning point in how private businesses support alternative travel formats.
As the trial progresses in Chiba, industry experts and travelers alike will be watching to see if the concept catches on—and whether Lawson’s parking lots become the next hotspot for a good night’s sleep on the road.
